"This session provided players with genuine opportunities to role play and to understand the impacts of their decision making.
Players had to put themselves into the minds of sponsors, officials and fans, and all in real time.
It was a powerful reminder; poor off field decision making and the impact on a range of different stakeholders.
Working with MCI is the next step in the evolution of player development – rather than players sitting through lectures, MCI provides real time learning; a powerful session that every elite athlete should experience."
Todd Greenberg, CEO Canterbury Bulldogs